ServQ Alliance
ServQ Alliance

Joel Barker's Implications Wheel ®

In today's dynamic business environment, where the future is anything but certain, unintended consequences happen to everybody and in every organization... and they almost always cost money to correct. Any organization that knows how to anticipate the long-term implications of change will have a HUGE advantage over those who do not.


Critical decision making requires a disciplined commitment to rapid and diligent exploration of the future, combined with the organizational flexibility to act early. The thing that is most disturbing about change is not the immediate consequences, everybody is good at thinking about those. It is the long-term consequences, the cascade of consequences that carry the most important implications.


Until recently organizations just 'did the best they could' as they considered the future. Now, for the first time in the UK, they can access a powerful strategic exploration tool called the Implications Wheel®. This tool can be applied to potential decisions to discover in a matter of hours what the long term implications of any proposed action or event might be. Not just the immediate implications of a decision, but also the 2nd and 3rd order implications - to ensure many opportunities or risks are uncovered.


The Implications Wheel® is the result of 30 years of applied research and development by Joel A. Barker a leading international business strategist. The technology combines advanced software with collaborative group wisdom to rapidly generate powerful insights into the consequences of any change. It works on such topics as:

  • Innovations - both for client organizations and their competitors
  • Emerging trends
  • Monitoring and predicting competitor responses
  • Changes in policy - both internal and external
  • New laws and regulations at every level of government, and
  • Significant events.

What types of organisations have already benefited from the Implications Wheel ®?

  • Major corporations - Assessing the risk surrounding new product development and launch
  • Government Organizations - for the evaluation of a major policy change
  • Large corporations - for the evaluation of strategic options
  • Small businesses - for understanding the implications of implementing a new product
  • Not-for-profit organizations - with diverse stakeholder requirements

Implications Wheel is a registered trademark.

The Implications Wheel graphic is a trademark of Joel A. Barker.


More information can be found at the team's website The site contains some introductory presentations.

 Clients' Views

'You have enabled us to articulate and communicate strategic direction throughout the whole organisation.'


'Your flair, creative approach, excellent relationships and methodology helped build capacity, develop behaviours and skills that had a lasting impact.  This enabled us to prepare for and manage a period of considerable change and transformation.'


'We are delighted with the impact you have had in transforming individuals and teams enabling them to deliver high performance outcomes.'


Thanks for the good work'


'This has been truly transformational.  It has helped us look beyond roles to the complex, uncertain and ethical dilemmas of working in a very different way.  It gave us the time, space and challenge to grow ideas and deliver change in my and my team's practice.'


'Superb work - many thanks'


'You clearly understand the dynamics and have a lot to offer the.....initiative over the years ahead'


'(EU) outputs fully met the needs of the programme, the quality was very good'


'A focused and dedicated team of senior practitioners, researchers and industry leaders delivered work packages at the right time and quality'


'Very professional, well prepared and clear understanding of our expectations, very responsive to late change requests and programme revisions. Excellent pre and post sales'


'Both programmes have exceeded our expectations and attained high levels of adoption'

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